Top 5 Social Apps in Europe: Q4 2024 Performance

In the fourth quarter of 2024, top social apps in Europe demonstrated varied performance trends across downloads, revenue, and active user metrics. The data, provided by Sensor Tower, highlights key movements in the social media landscape.

TikTok - Videos, Shop & LIVE saw a significant rise in weekly revenue, peaking at approximately $21.8M in late December. Downloads also climbed, with a notable surge to 2.5M in the final week, while active users increased steadily, reaching 174M by the end of the quarter.

Instagram experienced a fluctuating revenue pattern, with highs around $1.3M in early October. Downloads grew, peaking at 1.7M in late December, and active users showed a gradual increase, ending at 210M.

Facebook maintained a consistent revenue stream, averaging around $340K weekly. Downloads increased to 1.3M in late December, while active users remained stable, closing the quarter at 231M.

Threads saw robust download activity, though it did not generate revenue. Downloads reached 1.6M in early October, and active users grew from 35M to over 42M by year-end.

Likee - Short Video Community had modest revenue, peaking at $30K in early November. Downloads increased steadily, reaching nearly 484K in the final week, with active users slightly rising to 18M by the end of December.

For more detailed insights and analysis, visit Sensor Tower's platform to explore the comprehensive data on these leading social applications.